Programmatic advertising is about the automatic buying and selling of ads online. No matter how creative your ad is, placing it correctly on the right target audience is the only way ...
Programmatic advertising is about the automatic buying and selling of ads online. No matter how creative an ad is, placing it correctly on the right target audience is the only way it can be effective. Hence, buying the best ad space at the best price and choosing the right target audience is the key thing.
The complete process of programmatic advertising involves two parties:
Advertisers who buy ad space online
Publishers, who own the digital space and are ready to sell
Programmatic advertising uses an algorithm that sells digital ad impressions and places them across ad exchange platforms in a split second. It also includes traffic data and online targeting methods to give impressions more accurately and at scale, and thus a better ROI for both.
Automated ads process in a nutshell:
Someone clicks on the website
The site owner places the ad to appear in the auction
Advertisers give bids to impress
The highest bidder wins ad impressions
Advertising is served on the website to users
We hope the user clicks on the ad and makes the conversion
All the above steps happen instantly, if the user, who clicked on the ad is a powerful lead, which is calculated based on their browsing data history and online profile, then the bid shown on your visibility will be higher.
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